Applications are now OPEN. Please click here to apply.

Pretty Heroes Convention Pricing – July 18-19, 2026

Floor plan for the Pretty Heroes 2026 convention is available here. Please note that this is a live document and subject to change.

Weekend Convention Dealer Space Pricing for July 2026

Independent Vendor Tables – $250 full table, $130 half table [yellow tables]

6′ x 30″ table, in 6′ x 5′ space (half space gets 3′ x 30″ of the table, in a 3′ x 5′ space)
Half table includes one badge, full table includes two badges
Includes one chair per half table
Located in the artist alley/ indie vendors section
For artists, crafters, makers — at least 75% should fit these categories. Mass-produced, resold items should be limited.
Please do NOT apply separately if you want to share a table. If you apply separately and later want to combine, you will be charged a processing fee for combining your applications.

Independent Vendor End Cap Tables – $270 full table [yellow rectangles, total of 8]

6′ x 30″ table, in 6′ x 5′ space
Full table includes two badges and two chairs
Located in the artist alley/ indie vendors section
Moderately higher traffic
These are the following locations (check floor plan for availability): A1, A7, A13, A19, A35, A40, A45, A50
For artists, crafters, makers — at least 75% should fit these categories. Mass-produced, resold items should be limited.
*full table only, not available as a half*

Exhibitor Tables – $340 each [green rectangles]

8′ x 30″ table in 8′ x 5′ space
Includes two badges and two chairs
Higher traffic area
*full table only, not available as a half*
If purchasing multiple but don’t need all the badges, please discuss details before receiving your invoice. Minimum of one badge per table is required.

10′ x 10′ Dealer Booth (or equivalent) – $450 [green squares]

Includes one 8′ x 30″ table (or a 6′ x 30″ table on request)
Includes two badges and two chairs
Additional tables available for an extra charge
Higher traffic area

GST is extra for all tables and booths. Our GST number will be included on your invoice.

Tablecloths are not provided. Please bring your own.

We are pleased to offer bottled water, brewed coffee, and hot tea to our dealers.

Map of Dealer Spaces

Floor plan for the Pretty Heroes 2026 convention is available here. Please note that this is a live document and subject to change.

All Dealer Applications Receive a Response

We make an effort to respond to all inquiries aside from mailing list sign up requests within 7-14 days. Closer to the event, we will respond more frequently. If you don’t get a response at this time within 7 days, please e-mail us to follow up. Please wait 7 days before sending a follow up if you haven’t received a response. Sending in multiple requests sooner is not necessary and will slow down our response to you as we need to cross-reference details before replying. Reservations are only accepted via the application form when applications are open. Please do not send messages on social media to try to reserve space or send questions about dealer space. They can be easily missed and are not be seen by our dealer relations team. We cannot reliably respond to dealer questions sent via private message on social media except to direct you to this page or to request that you send an email to [email protected].

Downgrade requests and requests to combine applications are subject to additional fees at our discretion.

Please also note that if space runs out for an upcoming event, you may be contacted for a subsequent event before space opens to the public. Please make sure to check your spam as we use a mailing service and it may not appear in your inbox.

By filling in any of our dealer application forms, you are providing consent to email you in future about dealer reservations. You can unsubscribe at any time or send us an email to request removal.

If you would like to sponsor us online or in person, you can also review our advertising section below.

A Curated Shopping Experience

For all dealer applicants, please note that we need to see sample images or links to confirm that your items and/or services will be of interest to our attendees. Exhibitors and vendors are strongly encouraged to sell items that may appeal to attendees of the event including Sailor Moon items, anime items, cute/kawaii items, “girly” items, and items featuring inspirational female characters/persons. While you do not need to have all of your items fit the theme of our events, our attendees expect a curated shopping experience and sales tend to be more favourable for vendors and exhibitors who have items that are on theme. We also recommend that if you have been a dealer at our events previously that you add some new items each time you have a dealer space to encourage repeat customers.

Our events are family friendly! If you have any artwork or goods with mature themes, please keep it concealed from the public and only show to specific patrons of an appropriate age on request.

All confirmed dealers are eligible for organic social media posting at no additional charge. Our dealer relations team will contact you to supply the applicable branded image template for the annual convention, if applicable. We encourage you to tag/collaborate with our official accounts if you post your formatted image yourself. Additional promotion is available for additional fees.

Please ensure you mark [email protected] and [email protected] as safe senders as correspondence and confirmations may be sent from either address either directly or through a mailing service (MailChimp or Hubspot).

Please reference the table/booth numbers on the floor plan when choosing your table/booth location (we recommend zooming in to read the labels clearly). The floor plan is a PDF file located on Dropbox. If you have problems viewing, please try again or download to view instead of viewing in browser. If you still have problems accessing the file, you can email our team for assistance.

IT IS YOUR RESPONSIBILITY TO CHECK YOUR SPAM TO ENSURE YOU HAVE NOT MISSED IMPORTANT MESSAGES FROM OUR TEAM INCLUDING INVOICES (SENT VIA WAVE). If you have not seen your invoice within two weeks of being confirmed, please email [email protected] to request that it be sent manually. There is no guarantee that the Pretty Heroes team will email you personally to indicate your payment is overdue. If automated overdue reminders sent via Wave all pass, then we reserve the right to cancel your invoice at our discretion. A cancelled invoice will not be recreated.

Community Tables

A limited number of community/display tables are available on request for other GTHA conventions, non-profits, not-for-profits, charitable organizations, and other community related organizations at our events. Requests for community/display table spaces will be reviewed on a case-by-case basis as we have limited space and priority is given to organizations that align with the convention theme and serve the Greater Toronto Area.

Please email [email protected] for any questions, or submit the registration form to be considered for a community space.

Anyone who requests a community table and does not show up to claim their space without notice will be ineligible for community space in future.

Applications are now OPEN. Please click here to apply.

Dealer Terms

*These rules can be updated at any time, at the discretion of the organizer. Any questions or concerns for situations not listed in these rules can be emailed to us.*

All items available for sale must be legal for sale in Canada and all dealers must comply with all local laws and regulations in Toronto, Ontario, whether or not they are detailed in these terms.
Any items against our terms must also not be displayed in your space, even if they are not for sale, unless express authorization is granted.
Professional businesses (e.g. dealers with primarily mass-produced products) are not eligible for Independent Vendor space. We will notify you if you are only eligible for Exhibitor space.
We are a curated event. All persons directly selling must be approved by the head organizer and/or dealer relations. Any person who sells their wares under another applicant’s approval without pre-authorization is subject to removal at the discretion of dealer relations.
Any person with a dealer badge must divulge whom they are associated with if asked by any member of event crew. Not disclosing who the approved contact/group you are associated with puts you at risk for having your badge revoked.
Dealers may appoint another person to sell their items on their behalf (also known as a proxy), as long as the person conducting the sales has written permission from the dealer and this is communicated to the event with proof of permission.
Sale or resale of mass produced items is permitted as long as they do not conflict with our bootleg policy and/or any other restrictions.
Bootleg policy: knock offs of currently available official items (released in approximately the last 5 years, or since 2012 for Sailor Moon merchandise) will not be permitted. Bootleg violations can be reported to staff members or dealer relations. *Note that this excludes hand made items that are noticeably different*
Please do not bring in additional tables or chairs without requesting clearance in advance. We reserve the right to ask for them to be removed and/or charge additional fees for their use at our discretion. If you have any concerns, please email for more details.
Additional structures are permitted, but they must be secured within your space at all times. Structures and their supports may not block access to any other dealers, walkways, or doors. Structures may only have the support base extend a maximum of approximately 6″ per side from your allotted space and display can only be a maximum of the width of your allotted display space. Structures and their supports must not be a trip/safety hazard in any walkways or similar.
Displays can be a maximum of 9 feet in height in Shokokai Court, Heritage Hall, and Heritage Court. Displays can be a maximum of 12 feet in height in Kobayashi Hall. Maximum height may be shorter for the perimeter of the Kobayashi Hall as displays must be a minimum of 18″ from any portion of the ceiling to comply with safety regulations. Taller displays will have to be reduced in height or removed if they cannot be lowered.
Electrical is extra at the Japanese Canadian Cultural Centre. The cost is $40 total for the two days plus GST. All electrical requests must be made in advance to guarantee hookups. Any hookups requested late will be added at the discretion of the venue. You are not permitted to plug anything into outlets that have not been reserved without approval by the venue and/or dealer relations.
Please DO NOT attach anything to the walls without express approval. The JCCC allows painter’s tape and command strips to be used on the walls. If any paint is peeled or other damage incurred in your space, you will be charged for damages.
We do not allow the sale of any vitamin or similar products at our events.
We do not allow the sale of any controlled substances or paraphernalia expressly for using controlled substances (this includes cannabis products).
Multi-level Marketing dealers are not permitted.
All food vendors must be approved by Toronto Public Health. Access to a walk-in fridge is available for food vendors on request at the JCCC. Please ask for more details if interested. If you are preparing food for sale, it must be prepared in a commercial kitchen and you must have catering liability insurance for $2,000,000 with the venue and Emily Gonsalves (the owner of Pretty Heroes) listed as secondary insured. Commercial kitchen access is available at the JCCC for an extra fee, please inquire if interested. Please also review these food safety guidelines from Toronto Public Health if you are approved to sell food/beverages.
Weapons are NOT allowed to be sold or displayed at any Pretty Heroes events. Any dealers found to be selling or displaying weapons at the event risk losing their space without a refund. Weapon props are permitted at the discretion of the venue.
Art theft is not tolerated. Reprints and recreations of work created by other artists require written permission from that artist to sell, even if you are using a different medium. This applies to art created by official artists as well as fanartists. We reserve the right to have any art in dispute removed from sale by anyone other than the original artist if sufficient permission cannot be provided. Anyone found guilty of art theft risks losing their space without a refund.
AI generated images/”art” are not permitted for sale under any circumstances. Any items in dispute that cannot be proven to not be AI generated will be required to be removed from display and will not be allowed to be sold on site.
Image editing software features such as content aware fill and background extension are permitted and not considered a violation of our no AI generated images policy, however they should be used sparingly.
AI generated text such as poetry, stories, books are not permitted for sale under any circumstances. Any items in dispute that cannot be proven to not be AI generated will be required to be removed from display and will not be allowed to be sold on site.
It is the dealer’s responsibility to have documentation in support of using any copyrighted and/or trademarked content available to show to convention staff and/or license holders on request. Items in dispute may have to be removed from display, at the discretion of rights holder(s) and/or the head organizer.
Any items that have been removed from display due to rule violations and/or copyright/trademark infringement are not allowed to be sold “under the table” or put back on display. Selling items that were mandated to be removed will result in the dealer forfeiting their space without a refund and they will be asked to pack up and leave their space immediately.
Your receipt will be required for check-in, please bring either a printed or digital copy with you to registration. If you misplace this, please be prepared to show ID and answer some questions about your registration to verify your identity.
You may not expand beyond your allotted space without express authorization. Empty spaces are not freely available for dealers to take over as they see fit. Any dealer taking over additional space that they have not paid for, without express authorization, may be subject to additional fees at the discretion of the organizer. If an empty space is next to you, please consult dealer relations to ask if you can use some of it.
Any dealer staying in the venue after the contracted event hours may be subject to an additional fee at the discretion of the venue and the event organizer.
You MUST pay any invoice received by the due date to secure your reservation or you may lose your space to the next person in line. If, for any reason, you cannot pay by your original invoice deadline, you must email us to request an extension in advance. Reasonable extensions will be allowed, but absolutely no payments will be permitted at the door for dealer space, only for dealer badges.
Anyone who fails to pay for space and does not show up will be ineligible to be a dealer at future events.
An abbreviated list of terms will be listed on your invoice, however this page will be considered the complete version of the most updated terms at all times. We reserve the right to modify these terms to improve clarity or specify items which the event, venue, or Toronto Public Health will not approve for any reason. Any exclusions will be announced to anyone they impact, if applicable.

Additional Notes for Dealers

Additional dealer badges are available for purchase on request for all dealer and community spaces. We reserve the right to limit extra dealer badges available for purchase as we see fit.
Parking is complimentary at the Japanese Canadian Cultural Centre. However, there are limited spaces. If you cannot find a space, we recommend investigating paid parking lots nearby. Oversized vehicles such as cargo vans should be parked behind the building if possible.
Washrooms are always available on site. If in/adjacent to event space, they are indicated on the floor plan. At the Japanese Canadian Cultural Centre, there are also limited facilities in the change rooms. There is also a water fountain available outside the change rooms at the JCCC.
Lockers are available in the change rooms, please bring your own lock if you would like to use one.
Accessibility accommodation requests must be received a minimum of two months prior to the summer convention in order for us to have the best chance of assisting. Requests received after the cutoff time will be assessed on a case-by-case basis, with priority given to safety accommodations and allowing support persons. While we endeavour to meet as many accessibility accommodations as possible, please note that, per accessibility laws and regulations in the province of Ontario, we are not obligated to provide any accommodation that would result in undue hardship on our event(s). We apologize for the inconvenience this may cause.
Volunteers are available on request to watch your table for short breaks. Please note that our volunteers are not permitted to make any sales on your behalf. The event as well as the event organizer cannot accept any responsibility for items going missing despite the best efforts of our crew.
Complimentary wifi is available at the JCCC. Please note that this may become unreliable due to the number of event participants and other factors beyond our control. Please plan accordingly in case you require internet access for processing sales.
If you are new to using Square, you can use our referral code for up to $1000 of free processing.
If you are interested in more referral links/promotions, you can find them here.
Setup and dismantle times and details will be confirmed via email to confirmed dealers for the event. Drop off is available for all dealers on the Friday, but setup is only guaranteed in the Shokokai court. For other areas, setup may only be permitted on the Saturday and Sunday mornings at the discretion of the venue. Dismantle for the convention is on Sunday only unless there are extenuating circumstances. If you require special access outside of specified drop off and setup times, please contact us and we can coordinate to accommodate as best as we can.
You may leave your setup intact overnight (or covered) during the convention, but please note that this is at your own risk. While we restrict access to dealer spaces after dealer hours conclude for the day, there is always limited access by event crew, venue staff, and other dealers. Dealers will be permitted to access dealer spaces after hours on Saturday as long as our crew is still in the building and the applicable space is not in a locked room.
Payment is accepted via etransfer online (preferred); cash in person; credit/debit (Square) in person; or via Square online (on request only). Credit card transactions for dealer spaces are subject to a service charge at our discretion. PayPal is NOT an acceptable method of payment for dealers. Do not send any payments for invoices via PayPal.
Please note that any online and/or Square payments may have the name “Emily Gonsalves” written on them as the business (Pretty Heroes Events) is registered under her name.
Any concerns about dealers not complying with terms can be reported to dealer relations via email at [email protected]. While our team is on site, you can ask any event crew member to find dealer relations personnel to discuss your concern(s) in person as needed. You are not required to be identified to the person accused of violating dealer terms and we will protect your anonymity whenever possible.

Refund Policy for Dealers

If you require a refund for any reason, there will be a processing fee incurred. Our standard processing fee is 50% of the paid amount. Refunds must be requested a minimum of 4 weeks before the event date so that we have time to re-assign the space.

Please note that refunds can typically only be processed within 90 days of payment. You may be offered the option to credit your payment to the next year/event in lieu of a refund. If you decide you prefer the refund instead after choosing a credit, that must be requested within a time frame that allows processing within 90 days of your original payment and a minimum of 4 weeks before the event for which you have cancelled. Exceptions to our refund policy may be made at the discretion of the organizer, but this is not guaranteed.

If you wish to sublet your space instead of a refund, this must be reviewed and approved by dealer relations in advance of the event. Anyone found to be subletting their space at an amount more than they paid will be banned from future events.

If our event is rescheduled or cancelled, a modified refund policy would be announced via email. Any additional amount you may be eligible for at that time, even if you requested a refund prior to an announced reschedule or cancellation, could then be returned to you on request, less any applicable fees to cover payment processing that are non-refundable. Please note that all Paypal and Square fees are non-refundable per their policies, regardless of the reason for refund.

Any funds lost during the processing of refunds are NOT deductible from any future payments.

Sponsorships & Paid Advertising Options

Please email us to inquire about custom sponsorship opportunities to promote your business/organization.

We reserve the right to limit or decline advertising requests from any business as we see fit. Priority for promotion is given to our confirmed dealers and sponsors.

Additional fees may be incurred if you do not provide adequate materials for your advertisement. Design fees are extra, if required.

Barter deals are also considered on a case-by-case basis.

*Prices are subject to change.*

Lanyard Sponsor (Convention) – $700 plus the cost of lanyards (or you can supply 700 lanyards in addition to the sponsor fee). These will be distributed to all badged attendees, guests, dealers, and event crew. If we have more than 700 people in attendance who require a lanyard, a plain substitute will be available on site provided by the event after the sponsored lanyards are depleted. Wristband attendees can buy lanyards while supplies last for a nominal fee.

Tote Bag Sponsor (Convention) – $500 plus the cost of bags (or you can supply 500 bags in addition to the sponsor fee), to be distributed to the first 500 attendees to arrive.

Special Gifts for Premium Pass Attendees or Early Arrival Attendees – provide items (100-500 pieces recommended), or pay for the cost of items plus a design fee.

Contest/Activity Sponsor – provide physical prizes and/or gift certificates that winners can redeem for prizes. Option to choose which contest(s) and/or activities is available.

Promotional Page on Our Website – $25 per web page, one business per page

A custom page on our website that can include 3 featured products, one embedded video, a link to your website/shop (we recommend using a trackable link), and a text description. Including a discount code in the text is encouraged.

Sponsor a Video on Our YouTube Channel or Other Social Media – $20 and up per video

This would be included within an applicable video. There is an additional premium charge to choose a specific video/topic.

Paid Advertising on Social Media – $10 and up per supplied post/story per profile

In addition to the promotion we include with confirmed dealer reservations, dealers and other businesses can request additional advertisement on our social channels. Each profile is listed below for reference.