Dealers

Dealer Reservations


Please note that reservations for 2019 are not yet open. We will be emailing all previous dealers in early December, followed by anyone who has subscribed to our dealer notification email list.

For all dealer applicants, please note that we may need to see sample images or links to confirm that your items and/or services will be of interest to our attendees. Exhibitors and Vendors are strongly encouraged to sell items that may be of interest to attendees of the event including Sailor Moon items, anime items, cute items, “girly” items, and items featuring inspirational female characters/persons. While you do not need to have all of your items fit the theme of the event, our attendees expect a curated shopping experience and sales tend to be more favourable for vendors and exhibitors who have items that are on theme. We also recommend that if you have been a dealer at our events previously that you add some new items each time you have a dealer space to encourage repeat customers.

*This is a family friendly event! If you have any artwork with mature themes, please keep it concealed from the public and only show to specific patrons of an appropriate age on request*

Please make sure you mark [email protected] and [email protected] as safe senders as correspondence and confirmations may be sent from either address.

Weekend Dealer Space Pricing:

Independent Vendors – $160 full table, $80 half table

  • 6′ table, in 6′ x 5′ space
  • half table includes one badge, full table includes two badges
  • Located in the artist alley room on the lower level or on the upper walkway/bridge

Exhibitor Tables – $250 each

  • 8′ table in 8′ x 5′ space
  • includes two badges
  • higher traffic area, located on the upper level mezzanine outside the main room and adjacent to the crafting/activity space
  • If purchasing multiple but don’t need all the badges, please discuss details before receiving your invoice

10′ x 10′ booth (or equivalent) – $360

  • includes one 8′ table
  • includes two badges
  • higher traffic area, located on the upper level mezzanine outside the main room and adjacent to the crafting/activity space

XL Booth – $720

  • includes three 8′ tables in a 24′ x 8′ space
  • upper level mezzanine outside the main room and adjacent to the crafting/activity space or on the walkway/bridge (exact location will be coordinated with you)
  • includes four badges

Sponsorships are also available! Please email us to inquire about sponsorship opportunities for up to both days of the convention to promote your business/organization.

Community/display tables are available on request for other GTHA conventions, non-profits, and charitable organizations. Requests for 8′ display table spaces will be reviewed on a case by case basis as we have limited space and priority is given to organizations that align with the convention theme. Anyone who requests a community table and does not show up to claim their space without notice will be ineligible for community space in future.

Single day options are also available for dealer space on request. Please inquire for more details. Note that priority will be given to weekend dealers.

Additional dealer badges will also be available for purchase on request. We reserve the right to limit extra dealer badges available for purchase as we see fit.


Rules for Dealers

  • Professional businesses are not eligible for Independent Vendor space. We will notify you if you are only eligible for Exhibitor space.
  • We are a curated event. All persons directly selling must be approved by the convention chair and/or dealer relations. Any person who sells their wares under another applicant’s approval without pre-authorization is subject to removal at the discretion of dealer relations.
  • Any person with a dealer badge must divulge whom they are associated with if asked by any member of convention crew. Not disclosing who the approved contact/group you are associated with puts you at risk for having your badge revoked.
  • Parking is complimentary at the Japanese Canadian Cultural Centre, but there are limited spaces. If you cannot find a space, we recommend investigating the paid parking lots nearby.
  • Electrical is extra. Please inquire for pricing if you need electrical. All electrical requests must be made in advance to guarantee hookups.
  • Please do not bring in additional tables or chairs without requesting clearance in advance. We reserve the right to ask for them to be removed and/or charge additional fees for them at our discretion. If you have any concerns about this, please email for more details.
  • Additional structures are permitted, but they must be secured within your space at all times. Structures may not block access to any other dealers, walkways, or doors.
  • All food vendors require liability insurance. Please ask for more details if interested.
  • Weapons are NOT allowed to be sold or displayed at Pretty Heroes. If you express intent to sell any weapons, your application will be denied. Any dealers found to be selling or displaying weapons at the event risk losing their space without a refund.
  • Bootleg policy: knock offs of currently available official items (released in approximately the last 5 years, or since 2012 for Sailor Moon merchandise) will not be permitted. Bootleg violations can be reported anonymously to staff members. *Note that this excludes hand made items that are noticeably different
  • Setup and dismantle times and details will be confirmed via email. Drop off will be available on the Friday, but setup is only permitted on the Saturday and Sunday mornings. If you require special access outside of drop off and setup times, please contact us and we can coordinate with the venue to accommodate as best as we can.
  • Payment is accepted via Paypal or etransfer online; cash or credit (Square) in person. Please note that online payments may have the name “Emily Gonsalves” written on them as the business is registered under her name.
  • Your receipt will be required for check-in, please bring either a printed or digital copy with you to registration.

Click here to sign up for our seller notification email list for when applications open

(if you were a dealer in 2018, you are already on our first priority email list, please do not sign up again)


Refund policy: if you require a refund for any reason, there will be a processing fee incurred. Refunds must be requested a minimum of 4 weeks before the event date so that we have time to re-assign the space.

We make an effort to respond to all inquiries within 7 days. Closer to the event, we will be responding more frequently. If you don’t get a response at this time within 7 days, please e-mail us to follow up. Please wait seven days before sending a follow up if you haven’t received a response. Sending in multiple reservation requests within the same day is not necessary and will slow down our response to you as we need to cross-reference details before replying. Reservations will only be accepted via email or in person. Please do not send messages on Facebook to try to reserve space or ask questions about dealer space as they can be too easily missed.

Please also note that if space runs out for 2019, you will be contacted for 2020 before space opens to the public. Please make sure to check your spam as we use a mailing service and it may not appear in your inbox.